this is Sun Soaked Festival

Who: Roc Nation & Kaskade
What: Sun Soaked Festival
Where: Long Beach, California
What We Did:
We love a good dance party. We love fun art and graphics. And we love games and good times. So we brought our obsessions to life and hosted an epic VIP party Sun Soaked Festival, created by deejay Kaskade. We built the dance floor of our dreams with an extra tall stage, poppy-colorful shades and festooned lighting, where lucky VIP’s shimmied amidst a sea of beach chairs, food trucks, balloon installations, corn hole, beer pong and sand characters. Fun. Was. Had.
Why It Rocked:

Music festivals are a celebration of creativity, and we wanted to add to that, not just put on a good party. We used the festivals artistic and inventive graphics and wove them in mesmeric ways to tell a great story. We blew them up, animated them, contorted them and interspersed them throughout the event, in surprising ways. Amidst the merriment, festival goers discovered these thoughtful, artistic twists and turns that helped make it a day to remember.

Behind The Scenes


The ‘this is LESTER’ team are artists first. Creativity is our lifeblood. We’re fueled by a cocktail of inspiration, imagination and audacity. We take time to understand your brand or client, the message and mission and find experiential ways to give that meaning and impact in the real world.

this is Dreaming

First and foremost, we’re a team of creatives that think in terms of what could be, not what has come before.

this is Doing

We’ve been in the business 15 years. We know what it takes to make an experience go off without a hitch. We sweat the small stuff and are pedantic when it comes to production.

this is Real

We show up to our work with all that we’ve got. We’re raw, real and brimming with passion for what we do and a commitment to honoring our creativity… and having fun a little fun as we go.

this is Connected

We don’t work in a vacuum. We get off on collaborating with top artists, originators and influencers to heighten the creative vision.

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