this is PUMA & CEDELLA MARLEY​ Olympic Wear Collection Launch​

What: PUMA & CEDELLA MARLEY​ Olympic Wear Event Product Launch​
Where: Studio 450, New York, New York.
What We Did:
In 2012, Cedella Marley teamed up with Puma to design her very first clothing line for the one and only Jamaican Olympic team. We wanted the world to know about it, so we created a global media event, complete with press conference, interviews, fashion shows, cocktails, Miss Lily’s Caribbean fare, and much and more. We needed a central location to accommodate our guests busy with Fashion Week (like Vogue Paris, Vogue Milan, Harper’s Bazaar, Elle, W). So we found a central location that hit all the right notes; except it was stark white. We jamaica-fied this white space efficiently and effectively with wayfinding decals and built a runway set to the DJ booth using reclaimed materials with Jamaican colors.
Why It Rocked:

We brought a little piece of Jamaica to New York and brought Puma’s Jamaican connection to life in a celebratory, engaging way. During our creative phase, we pushed (very politely!) to include a creative installment that would display Puma’s history with Jamaica, graffiti style on big reclaimed boxes. It takes a lot to impress people who have seen it all, but this did the trick.

Behind The Scenes
Before Pics


The ‘this is LESTER’ team are artists first. Creativity is our lifeblood. We’re fueled by a cocktail of inspiration, imagination and audacity. We take time to understand your brand or client, the message and mission and find experiential ways to give that meaning and impact in the real world.

this is Dreaming

First and foremost, we’re a team of creatives that think in terms of what could be, not what has come before.

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We’ve been in the business 15 years. We know what it takes to make an experience go off without a hitch. We sweat the small stuff and are pedantic when it comes to production.

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