Procter & Gamble at Offsite

Procter & Gamble 'StyleUnited.com' Marketing Event

Offsite Studio. Midtown, Manhattan.

What We Did:
P&G wanted to be the authority on all things beauty and makeup. So they teamed up with StyleUnited.com (a one-stop destination for fashion and beauty consultation, news and advice) to throw an influencer event, and we were in charge of the experience. There was 1:1 makeup and hair trials, tips, presentations and detailed Q&A. With the help of experts like Bruce Grayson lending their credibility, we generated some kick ass content and ‘behind the scenes’ footage for StyleUnited. To transform the space, we installed 8’ long beauty stations in Gloss White, with whimsical legs and stools to match, rigged oversized mirrors floating from the ceiling and displayed a dazzling array of beauty products on pedestals, under glass domes and amidst stunning flower arrangements.

Why It Rocked:
We created an eye-catching artistic installation covered with beauty statistics, beautifully hand-drawn. Facts like ‘100,5000 lipstick applications a year and '167,500 seconds of hairspray a year’ captured the imagination of guests and cemented StyleUnited’s position as the industry authority.

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