NBC Locals Only

NBC Locals Only, NBC Event

NBC. 30 Rockefeller Plaza, New York.

What We Did:
NBC wanted to get their executives and staff fired up about their “Locals Only” campaign. This campaign was all about insider knowledge, with NBC hosting secret pop-up events just for locals, with surprise appearances from the likes of Kanye West & David Chang. No biggie! Though they had originally envisioned a smaller event, we dreamed a vision to do justice to their campaign. Our team produced and designed a one-day event that completely transformed their space and created an action-packed day, full of green screens, photo booths, presentations, speakers, and of course delicious food and drink.

Why It Rocked:
We tapped our community of local NYC artists to create over 500 feet of handdrawn cityscapes, from Coney Island, to yellow taxis, bagel shops, hotdog stands, the statue of liberty and of course the empire state building. Although event attendance was voluntary, NBC employees forgot their busy schedules, and packed the venue all day long.

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