this is NBC Locals Only

Who: NBC
What: NBC Locals Only, NBC Event
Where: NBC. 30 Rockefeller Plaza, New York.
What We Did:
NBC wanted to get their executives and staff fired up about their “Locals Only” campaign. This campaign was all about insider knowledge, with NBC hosting secret pop-up events just for locals, with surprise appearances from the likes of Kanye West & David Chang. No biggie! Though they had originally envisioned a smaller event, we dreamed a vision to do justice to their campaign. Our team produced and designed a one-day event that completely transformed their space and created an action-packed day, full of green screens, photo booths, presentations, speakers, and of course delicious food and drink.
Why It Rocked:

We tapped our community of local NYC artists to create over 500 feet of handdrawn cityscapes, from Coney Island, to yellow taxis, bagel shops, hotdog stands, the statue of liberty and of course the empire state building. Although event attendance was voluntary, NBC employees forgot their busy schedules, and packed the venue all day long.

Behind The Scenes
Before Pics


The ‘this is LESTER’ team are artists first. Creativity is our lifeblood. We’re fueled by a cocktail of inspiration, imagination and audacity. We take time to understand your brand or client, the message and mission and find experiential ways to give that meaning and impact in the real world.

this is Dreaming

First and foremost, we’re a team of creatives that think in terms of what could be, not what has come before.

this is Doing

We’ve been in the business 15 years. We know what it takes to make an experience go off without a hitch. We sweat the small stuff and are pedantic when it comes to production.

this is Real

We show up to our work with all that we’ve got. We’re raw, real and brimming with passion for what we do and a commitment to honoring our creativity… and having fun a little fun as we go.

this is Connected

We don’t work in a vacuum. We get off on collaborating with top artists, originators and influencers to heighten the creative vision.

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