Journelle Valentine’s Day Campaign

Journelle Valentine's Day Flower Bomb Campaign

Streets of New York.

What We Did:
We love love and Valentine’s Day seemed like the perfect day to help our client Journelle spread a little of the good stuff! And who better to look to than the French for some ideas! Inspired by Parisian flower carts and the French joie de vivre, we took to the streets in custom-made flower "bikes" ridden by devilishly handsome Cupids. Their task was simple: make someone’s day with a smile, a bouquet, a wink and a Valentine's wish.

Why It Rocked:
Part stunt, part brand activation and part pop-up, our Riding Romeos made a mark on hearts all around the city. The stunt created impressive awareness for Journelle!

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