this is Journelle Valentine’s Day Campaign

Who: Journelle
What: Journelle Valentine's Day Flower Bomb Campaign
Where: Streets of New York.
What We Did:
We love love and Valentine’s Day seemed like the perfect day to help our client Journelle spread a little of the good stuff! And who better to look to than the French for some ideas! Inspired by Parisian flower carts and the French joie de vivre, we took to the streets in custom-made flower "bikes" ridden by devilishly handsome Cupids. Their task was simple: make someone’s day with a smile, a bouquet, a wink and a Valentine's wish.
Why It Rocked:

Part stunt, part brand activation and part pop-up, our Riding Romeos made a mark on hearts all around the city. The stunt created impressive awareness for Journelle!


The ‘this is LESTER’ team are artists first. Creativity is our lifeblood. We’re fueled by a cocktail of inspiration, imagination and audacity. We take time to understand your brand or client, the message and mission and find experiential ways to give that meaning and impact in the real world.

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