this is iHeart Media Ultimate Pool Party

Who: iHeart Media
What: iHeart Media Ultimate Pool Party
Where: Caesar’s Palace. Las Vegas, Nevada.
What We Did:
Another year, another pool party! It was time to jet off off to Las Vegas to dive in the deep-end with iHeart Media at their Annual Pool Party. Held over two nights at Cesar’s Palace, we had all the usual pool-party suspects: food, drinks, pool toys, live music and good times. Once again, we produced and designed the press and broadcast experience, pool party atmospheric set pieces, and killer red carpet moments. We also worked with top tier brands like Honda and Pepsi to curate unstoppable VIP parties within the event. And what is a pool party without music? The event ramped up to the next level with high energy performances by Nick Jonas, Nicki Minaj, Bebe Rexha, David Guetta, Kelly Clarkson, Chris Brown and Shaggy.
Why It Rocked:

Of course, this pool party was peppered with our own flair, like the custom inflatable balloons soaring high over the pools, the playful graphic column wraps and the quirky oversized headphones on the griffins. We even created a 3-D ‘step and repeat’ backdrop out of inflatable inner tubes, it was the ultimate in instagrammable installations.


The ‘this is LESTER’ team are artists first. Creativity is our lifeblood. We’re fueled by a cocktail of inspiration, imagination and audacity. We take time to understand your brand or client, the message and mission and find experiential ways to give that meaning and impact in the real world.

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First and foremost, we’re a team of creatives that think in terms of what could be, not what has come before.

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We’ve been in the business 15 years. We know what it takes to make an experience go off without a hitch. We sweat the small stuff and are pedantic when it comes to production.

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