iHeart Media Ultimate Pool Party

iHeart Media Ultimate Pool Party

Caesar’s Palace. Las Vegas, Nevada.

What We Did:
Another year, another pool party! It was time to jet off off to Las Vegas to dive in the deep-end with iHeart Media at their Annual Pool Party. Held over two nights at Cesar’s Palace, we had all the usual pool-party suspects: food, drinks, pool toys, live music and good times. Once again, we produced and designed the press and broadcast experience, pool party atmospheric set pieces, and killer red carpet moments. We also worked with top tier brands like Honda and Pepsi to curate unstoppable VIP parties within the event. And what is a pool party without music? The event ramped up to the next level with high energy performances by Nick Jonas, Nicki Minaj, Bebe Rexha, David Guetta, Kelly Clarkson, Chris Brown and Shaggy.

Why It Rocked:
Of course, this pool party was peppered with our own flair, like the custom inflatable balloons soaring high over the pools, the playful graphic column wraps and the quirky oversized headphones on the griffins. We even created a 3-D ‘step and repeat’ backdrop out of inflatable inner tubes, it was the ultimate in instagrammable installations.

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