iHeart Media Ultimate Pool Party

iHeart Media Ultimate Pool Party

Fountainbleau. Miami, Florida.

What We Did:
In the midst of a hot summer in NYC, it was time to get cool in the pool! This killer party had many moving parts; a pool party, A-list musicians, interactive installations, creative flair and of course, generous libations. Our team produced and designed the press and broadcast experience, pool party atmospheric set pieces, and killer red carpet moments. We covered every square inch of the venue with artistic graphics; from behind bars, to the towel stands, window frames, table tops, and even in the pool itself. But we didn’t stop there! We produced the VIP party experience, and decked out the lounge and viewing decks with crisp furniture, lavish pillows, sexy candles and classic high tops.

Why It Rocked:
The event was made just for millennials, with every detail designed for their amusement, especially the giant 10-foot, purple rubber duckies and inflatable balloons. Instagram engagement was higher than anticipated, with many snaps of the space (not just the artists). And of course our incredible hosts and performers Nick Cannon Iggy Azalea, Nick Canon, DJ E.V., Ariana Grande, Lil Jon, Nessa, DJ Prostyle, Tiesto, Jennifer Lopez, Magic! And Neon Trees rocked it too!

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