this is iHeart Media Ultimate Pool Party

Who: iHeart Media
What: iHeart Media Ultimate Pool Party
Where: Fountainbleau. Miami, Florida.
What We Did:
In the midst of a hot summer in NYC, it was time to get cool in the pool! This killer party had many moving parts; a pool party, A-list musicians, interactive installations, creative flair and of course, generous libations. Our team produced and designed the press and broadcast experience, pool party atmospheric set pieces, and killer red carpet moments. We covered every square inch of the venue with artistic graphics; from behind bars, to the towel stands, window frames, table tops, and even in the pool itself. But we didn’t stop there! We produced the VIP party experience, and decked out the lounge and viewing decks with crisp furniture, lavish pillows, sexy candles and classic high tops.
Why It Rocked:

The event was made just for millennials, with every detail designed for their amusement, especially the giant 10-foot, purple rubber duckies and inflatable balloons. Instagram engagement was higher than anticipated, with many snaps of the space (not just the artists). And of course our incredible hosts and performers Nick Cannon Iggy Azalea, Nick Canon, DJ E.V., Ariana Grande, Lil Jon, Nessa, DJ Prostyle, Tiesto, Jennifer Lopez, Magic! And Neon Trees rocked it too!


The ‘this is LESTER’ team are artists first. Creativity is our lifeblood. We’re fueled by a cocktail of inspiration, imagination and audacity. We take time to understand your brand or client, the message and mission and find experiential ways to give that meaning and impact in the real world.

this is Dreaming

First and foremost, we’re a team of creatives that think in terms of what could be, not what has come before.

this is Doing

We’ve been in the business 15 years. We know what it takes to make an experience go off without a hitch. We sweat the small stuff and are pedantic when it comes to production.

this is Real

We show up to our work with all that we’ve got. We’re raw, real and brimming with passion for what we do and a commitment to honoring our creativity… and having fun a little fun as we go.

this is Connected

We don’t work in a vacuum. We get off on collaborating with top artists, originators and influencers to heighten the creative vision.

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