To ensure the mamas could properly interact with the product and enjoy themselves, we had certified baby-sitters, an adult zone with plush furniture nestled in a secret garden and even captivating entertainment stations for the kids. We’re talking a 6-foot giraffe toys, balloon artists, groove zones with kid’s musicians, a water park with huge rainbow sprinklers, bubble machines and games galore. We even had stations designed to bring the diaper’s features to life, like ‘All The Feels’. This feature is all about softness and touch, so we created a plush petting zoo with real bunnies to pet.
Doing the right thing is close to Lester’s heart. So guests were invited (and encouraged) to bring any donations for babies and children, then, alongside all the decorations and settings from the event, we donated them to the organization Baby2Baby. An organization very close to Jessica & Honest Co.
The ‘this is LESTER’ team are artists first. Creativity is our lifeblood. We’re fueled by a cocktail of inspiration, imagination and audacity. We take time to understand your brand or client, the message and mission and find experiential ways to give that meaning and impact in the real world.
First and foremost, we’re a team of creatives that think in terms of what could be, not what has come before.
We’ve been in the business 15 years. We know what it takes to make an experience go off without a hitch. We sweat the small stuff and are pedantic when it comes to production.
We show up to our work with all that we’ve got. We’re raw, real and brimming with passion for what we do and a commitment to honoring our creativity… and having fun a little fun as we go.
We don’t work in a vacuum. We get off on collaborating with top artists, originators and influencers to heighten the creative vision.