this is Honest Beauty Dinner & Panel

Who: Honest Beauty + Cuyana
What: Honest Media Launch Event Seated Dinner & Panel
Where: Private Residence, Beverly Hills Los Angeles
What We Did:
Badass women are our thing, so we jumped at the chance to help Jessica Alba host an ‘Honest Beauty’ Dinner Party, to launch the Honest Beauty's New Liquid Lipstick. We found a magnificent mansion and decorated it with effortless style and grace. Then, we created a chic, cozy setting with decadent florals, hurricane lanterns, a poolside DJ and a truly mesmeric floral archway that transported our guests into another world upon arrival. Cocktails flowed, scrumptious hors d'oeuvres made the rounds, followed by a seated dinner and then emotions ran high as a power panel including Jessica Alba and Rebecca Minkoff had a real and raw conversation about the perks and pitfalls of being a woman in business. After the panel, guests were invited to take their gifted goodies (a Cuyana custom bag, Honest Company Lipsticks and a Rebecca Minkoff Leather jacket) to be hand-painted and monogrammed by talented artists. The event was shared far and wide, drumming up press well beyond its humble size.
Why It Rocked:

Real connection was the goal of the evening, so it was paramount that the night felt intimate, not intimidating. This meant lots of human touches, thoughtful gestures and moments of generosity. We believe the dinner table is the ultimate place to come together, so we made it an exquisite focal point of the evening. We created a striking setting with fresh florals, printed menus, handwritten name tags, a farm-to-table 3 course meal and luxurious tableware, with a lipstick tucked into the napkins. In a nod to harmony and synchronicity, we matched the linen pillows, tablecloths and flowers to to new lipstick colors. The party went later than planned, which we take as a sign of a night gone right! Our guests were dressed to impress, but the setting invited them to drop their guard and connect on an intimate level.

this is OUR CULTURE

The ‘this is LESTER’ team are artists first. Creativity is our lifeblood. We’re fueled by a cocktail of inspiration, imagination and audacity. We take time to understand your brand or client, the message and mission and find experiential ways to give that meaning and impact in the real world.

this is Dreaming

First and foremost, we’re a team of creatives that think in terms of what could be, not what has come before.

this is Doing

We’ve been in the business 15 years. We know what it takes to make an experience go off without a hitch. We sweat the small stuff and are pedantic when it comes to production.

this is Real

We show up to our work with all that we’ve got. We’re raw, real and brimming with passion for what we do and a commitment to honoring our creativity… and having fun a little fun as we go.

this is Connected

We don’t work in a vacuum. We get off on collaborating with top artists, originators and influencers to heighten the creative vision.

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