this is HONEST BEAUTY – Rebrand

Who: Honest Beauty
What: Honest Beauty Rebrand Press & Influencer Event
Where: Honest Company HQ, Los Angeles
What We Did:
The Honest Company had an exciting rebrand to announce, so we hosted an influencer-press event to show just how beautiful clean beauty can be. To create an event that stood out from the crowd (after all clean beauty has never been hotter!), we designed a sensorial experience, that captivated every sense from the get go. To create this mesmeric magic, we got down and dirty with the details! We transformed HQ’s rooftop into a botanical wonderland, with customized displays, giant signage (think Hollywood sign, but prettier), organic food, botanical cocktails, swag bags, an origami selfie-booth, a badass DJ and flowers for days. All the decor was custom designed and crafted in Honest Brand colors, from cushions to chairs to tables. Bright coral flowers covered every inch of the venue; dripping off bars, tables and walls. Our selfie-booth was a decadent botanical garden adorned in origami and a branded neon light (they loved it so much, it’s now a regular installment at their offices!). Even our taro card reader had cookies that looked just like precious stones. Details really do matter!
Why It Rocked:

Amidst the sea of delicious details, we created two instagrammable focal points. One was our custom-built giant new product display...a powder-coated metal grid with glass shelves engulfed by a sea of blooming botanicals and Honest Company branding. It was a magnificent sight and fantastically flaunted these new products, ready to shake up the world of beauty. The second was a giant ‘Honest Company’ sign. We rigged the white letter lighting and brown metal railing over a beautiful hilly landscape in Playa Vista. You could see the sign upon entering the venue and from every vantage point once inside. It was a dramatic touch to help mark the significance of the rebrand and the promise it holds.

Behind The Scenes
Before Pics


The ‘this is LESTER’ team are artists first. Creativity is our lifeblood. We’re fueled by a cocktail of inspiration, imagination and audacity. We take time to understand your brand or client, the message and mission and find experiential ways to give that meaning and impact in the real world.

this is Dreaming

First and foremost, we’re a team of creatives that think in terms of what could be, not what has come before.

this is Doing

We’ve been in the business 15 years. We know what it takes to make an experience go off without a hitch. We sweat the small stuff and are pedantic when it comes to production.

this is Real

We show up to our work with all that we’ve got. We’re raw, real and brimming with passion for what we do and a commitment to honoring our creativity… and having fun a little fun as we go.

this is Connected

We don’t work in a vacuum. We get off on collaborating with top artists, originators and influencers to heighten the creative vision.

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