HONEST BEAUTY – Rebrand

Honest Beauty Rebrand Press & Influencer Event

Honest Company HQ, Los Angeles

What We Did:
The Honest Company had an exciting rebrand to announce, so we hosted an influencer-press event to show just how beautiful clean beauty can be. To create an event that stood out from the crowd (after all clean beauty has never been hotter!), we designed a sensorial experience, that captivated every sense from the get go. To create this mesmeric magic, we got down and dirty with the details! We transformed HQ’s rooftop into a botanical wonderland, with customized displays, giant signage (think Hollywood sign, but prettier), organic food, botanical cocktails, swag bags, an origami selfie-booth, a badass DJ and flowers for days. All the decor was custom designed and crafted in Honest Brand colors, from cushions to chairs to tables. Bright coral flowers covered every inch of the venue; dripping off bars, tables and walls. Our selfie-booth was a decadent botanical garden adorned in origami and a branded neon light (they loved it so much, it’s now a regular installment at their offices!). Even our taro card reader had cookies that looked just like precious stones. Details really do matter!

Why It Rocked:
Amidst the sea of delicious details, we created two instagrammable focal points. One was our custom-built giant new product display...a powder-coated metal grid with glass shelves engulfed by a sea of blooming botanicals and Honest Company branding. It was a magnificent sight and fantastically flaunted these new products, ready to shake up the world of beauty. The second was a giant ‘Honest Company’ sign. We rigged the white letter lighting and brown metal railing over a beautiful hilly landscape in Playa Vista. You could see the sign upon entering the venue and from every vantage point once inside. It was a dramatic touch to help mark the significance of the rebrand and the promise it holds.

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