this is Fullscreen at NewFronts

Who: Fullscreen
What: NewFronts Media Presentation
Where: Highline Studios. Meatpacking District, New York
What We Did:
The NewFronts is an action-packed event where the most influential digital media creators take to the stage to showcase their stuff. In Spring 2015, Fullscreen was stepping into the NewFronts limelight for the very first time. We needed to help them make a mark, so we designed and produced an event that transformed a industrial space into a playful, poppy environment.. We commandeered the Highline Stages in the Meatpacking district, and transformed it into a dazzling world of performance, design and splendor. We also created striking installations made of tape, oversized light fixtures that changes color, and giant branded messaging on the walls and furniture.
Why It Rocked:

The media responded to this dazzling display, with turnout defying expectations. The event launched Fullscreen onto the stage with a bang, and of course so did their performers. Some of Fullscreen’s most famous talent, like Jack & Jack took to the stage to wow crowds...and their millions of fans.

Behind The Scenes
Before Pics


The ‘this is LESTER’ team are artists first. Creativity is our lifeblood. We’re fueled by a cocktail of inspiration, imagination and audacity. We take time to understand your brand or client, the message and mission and find experiential ways to give that meaning and impact in the real world.

this is Dreaming

First and foremost, we’re a team of creatives that think in terms of what could be, not what has come before.

this is Doing

We’ve been in the business 15 years. We know what it takes to make an experience go off without a hitch. We sweat the small stuff and are pedantic when it comes to production.

this is Real

We show up to our work with all that we’ve got. We’re raw, real and brimming with passion for what we do and a commitment to honoring our creativity… and having fun a little fun as we go.

this is Connected

We don’t work in a vacuum. We get off on collaborating with top artists, originators and influencers to heighten the creative vision.

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