this is Fashion Rocks Concert

Who: Verizon & Maybelline
What: NYFW FASHION ROCKS Concert: Bask-stage Brand Activations
Where: Barclays Center. Brooklyn, New York.
What We Did:
Fashion Rocks is one of our favorite events of all time. Each year, this television special celebrates the phenomenal and transformational relationship between fashion and music. Held at the Barclays Center and hosted by Ryan Seacrest, with performances by Jennifer Lopex, Usher, Pitbull and Nicki Minaj, the event was the hottest ticket in town! We had the good fortune of designing two backstage experiences, one for Maybelline and another for Verizon Wireless. The results were epic.
Why It Rocked:

As the official beauty sponsor of Fashion Rocks, Maybelline created a sexy fall campaign called ‘Rock The Look’. They drummed up passionate fans to vote on their favorite beauty look and asked them to share their choice with the hashtag #RockTheLook. The winning look was announced at Fashion Rocks, and we created the ultimate VIP experience to go with it! We installed black and white lacquered beauty bars with hair and makeup stations, complete with director chairs, makeup mirrors and Hollywood lights! The room buzzed with that ‘behind the scenes’ vibe, set under the razzle-dazzle of a large neon ‘Rock The Look’ sign. All that glamor was captured beautifully with a bunch of step-and-repeat moments… But these were no ordinary step-and-repeats! They were specifically set up in perfectly lit conditions, so fans had perfect instagrammable snaps; including one that automatically turned pictures into GIFS!

Behind The Scenes


The ‘this is LESTER’ team are artists first. Creativity is our lifeblood. We’re fueled by a cocktail of inspiration, imagination and audacity. We take time to understand your brand or client, the message and mission and find experiential ways to give that meaning and impact in the real world.

this is Dreaming

First and foremost, we’re a team of creatives that think in terms of what could be, not what has come before.

this is Doing

We’ve been in the business 15 years. We know what it takes to make an experience go off without a hitch. We sweat the small stuff and are pedantic when it comes to production.

this is Real

We show up to our work with all that we’ve got. We’re raw, real and brimming with passion for what we do and a commitment to honoring our creativity… and having fun a little fun as we go.

this is Connected

We don’t work in a vacuum. We get off on collaborating with top artists, originators and influencers to heighten the creative vision.

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