Elizabeth Arden BringOnTheBold

BringOnTheBold Media Event

Gansevoort Hotel. Meatpacking District, New York.

What We Did:
Elizabeth Arden underwent a phenomenal rebrand to target at a younger demographic, and wanted to flaunt their fun, vibrant and youthful side, while keeping it classy in ways only Elizabeth Arden knows how. So with an event for editors, they were swooned with food and drink, and we created a sizzling atmosphere, impossible to forget. We suspended an oversized hashtag #BRINGONTHEBOLD 15’ above the ground; and installed a giant wall of shrubbery, set behind beautiful black lacquered display tables with hot pink flowers. These bright pops of color were true to the brand’s new color scheme, with shiny black and flashes of hot pink peppered throughout.

Why It Rocked:
Even turnout blew our expectations out of the water, perhaps because of the spectacular ‘piece de resistance’: a poetic performance by synchronised swimmers in hot pink, 50’s styles bathing suits. This really was a way to #bringonthebold and make a literal splash.

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