this is Elizabeth Arden BringOnTheBold

Who: Elizabeth Arden
What: BringOnTheBold Media Event
Where: Gansevoort Hotel. Meatpacking District, New York.
What We Did:
Elizabeth Arden underwent a phenomenal rebrand to target at a younger demographic, and wanted to flaunt their fun, vibrant and youthful side, while keeping it classy in ways only Elizabeth Arden knows how. So with an event for editors, they were swooned with food and drink, and we created a sizzling atmosphere, impossible to forget. We suspended an oversized hashtag #BRINGONTHEBOLD 15’ above the ground; and installed a giant wall of shrubbery, set behind beautiful black lacquered display tables with hot pink flowers. These bright pops of color were true to the brand’s new color scheme, with shiny black and flashes of hot pink peppered throughout.
Why It Rocked:

Even turnout blew our expectations out of the water, perhaps because of the spectacular ‘piece de resistance’: a poetic performance by synchronised swimmers in hot pink, 50’s styles bathing suits. This really was a way to #bringonthebold and make a literal splash.


The ‘this is LESTER’ team are artists first. Creativity is our lifeblood. We’re fueled by a cocktail of inspiration, imagination and audacity. We take time to understand your brand or client, the message and mission and find experiential ways to give that meaning and impact in the real world.

this is Dreaming

First and foremost, we’re a team of creatives that think in terms of what could be, not what has come before.

this is Doing

We’ve been in the business 15 years. We know what it takes to make an experience go off without a hitch. We sweat the small stuff and are pedantic when it comes to production.

this is Real

We show up to our work with all that we’ve got. We’re raw, real and brimming with passion for what we do and a commitment to honoring our creativity… and having fun a little fun as we go.

this is Connected

We don’t work in a vacuum. We get off on collaborating with top artists, originators and influencers to heighten the creative vision.

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