this is Covergirl (Drag Brunch)

Who: Covergirl
What: Exhibitionist Brunch Influencer & Media Event
Where: Manhattan, New York
What We Did:
To help Covergirl launch its kickass Exhibitionist Mascara, Covergirl wanted to do something extraordinary and memorable, and most importantly, show their support and love for the LGBTQ community. So we invited influencers to a brunch party with a twist… a Drag Queen Show twist! To kick things off, we built a stage with a silver, sparkling backdrop, neon signs and poppy Covergirl lettering. We then handpicked the talent and helped them nail their sets: from song choices, to vibe, to outfits that we custom-made to match the Covergirl color palette. Then we got to work adding all the usual Lester magic to things we do: delicious food, incredible details, signature photo moments and gift-bags that make you green with envy.
Why It Rocked:

Razzle, dazzle glamor was the name of the game, so we went large with sparkles, glitter and pizzaz. And we mean large! We had glasses rimmed with sparkles and filled with cotton candy, deep platters filled with glitter-pills, fat bricks of gemstones scattered all over the bar, lip-shaped mirror platters and gift bags so sparkly they were blinding. And then came the product! We put the Mascara on rotating mirror-towers and other Covergirl products on glowing, rotating Rubix-cube-inspired trays. It was the most fun ever had at 11am on a weekday! And people took notice. Media, influencers, engagement, coverage, posts… we lapped up the lot of it!

Behind The Scenes


The ‘this is LESTER’ team are artists first. Creativity is our lifeblood. We’re fueled by a cocktail of inspiration, imagination and audacity. We take time to understand your brand or client, the message and mission and find experiential ways to give that meaning and impact in the real world.

this is Dreaming

First and foremost, we’re a team of creatives that think in terms of what could be, not what has come before.

this is Doing

We’ve been in the business 15 years. We know what it takes to make an experience go off without a hitch. We sweat the small stuff and are pedantic when it comes to production.

this is Real

We show up to our work with all that we’ve got. We’re raw, real and brimming with passion for what we do and a commitment to honoring our creativity… and having fun a little fun as we go.

this is Connected

We don’t work in a vacuum. We get off on collaborating with top artists, originators and influencers to heighten the creative vision.

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