To complement the round shape of the Unbound curling iron, we found a round space, complete with round archways and windows. We then replicated this circular shape in all design elements, from the curved bar (wrapped in lilac vinyl of course!), to the semi-circle stage with an arched backdrop to the pink circle floor vinyl, layered with pink circle rugs. To top it all off, we gave guests a branded dust-bag that they adorned with personalized patches, at the curved customization counter. We made a memorable splash on social media with millions of impressions and in the press with tons of coverage. Hooray.
The ‘this is LESTER’ team are artists first. Creativity is our lifeblood. We’re fueled by a cocktail of inspiration, imagination and audacity. We take time to understand your brand or client, the message and mission and find experiential ways to give that meaning and impact in the real world.
First and foremost, we’re a team of creatives that think in terms of what could be, not what has come before.
We’ve been in the business 15 years. We know what it takes to make an experience go off without a hitch. We sweat the small stuff and are pedantic when it comes to production.
We show up to our work with all that we’ve got. We’re raw, real and brimming with passion for what we do and a commitment to honoring our creativity… and having fun a little fun as we go.
We don’t work in a vacuum. We get off on collaborating with top artists, originators and influencers to heighten the creative vision.