this is Carrera

Who: Carrera
What: Fashion Week, Carrera Showroom
Where: Safilo (Carrera) Headquarters. Midtown, New York.
What We Did:
Fashion week is a fast, furious and fun whirlwind of a week. Buyers are up all day and night, working, partying, playing and doing it all over again. But during the day, they’re taking meetings, squaring away deals and making the real magic happen. To help protect their sanity, we teamed up with Carrera to turn the Buyers Meetings into an experience of their own. Instead of a boring boardroom, we gave buyers a taste of the Carrera brand stands for: carefree living and a travel, even at work.
Why It Rocked:

We got rid of everything in the room and designed a custom wall with shelves that beautifully displayed the products, alongside a large custom window bench and sill. Not one detail was spared! We brought in old road maps, water canisters, plants, street signs, blankets, bicycles with wicker baskets, mismatched chairs, a large wooden conference table, bochi ball, surf boards, inspirational signage and even a VESPA! That holiday feeling reigned supreme. With a drink in hand, our buyers didn’t want to leave, and managed to recuperate amidst all the Fashion Week mayhem.


The ‘this is LESTER’ team are artists first. Creativity is our lifeblood. We’re fueled by a cocktail of inspiration, imagination and audacity. We take time to understand your brand or client, the message and mission and find experiential ways to give that meaning and impact in the real world.

this is Dreaming

First and foremost, we’re a team of creatives that think in terms of what could be, not what has come before.

this is Doing

We’ve been in the business 15 years. We know what it takes to make an experience go off without a hitch. We sweat the small stuff and are pedantic when it comes to production.

this is Real

We show up to our work with all that we’ve got. We’re raw, real and brimming with passion for what we do and a commitment to honoring our creativity… and having fun a little fun as we go.

this is Connected

We don’t work in a vacuum. We get off on collaborating with top artists, originators and influencers to heighten the creative vision.

Subscribe to our Newsletter: