this is Burger King Satisfies Stunt

Who: Burger King
What: Satisfries Experiential Stunt
Where: Meatpacking District, New York. Hollywood, Los Angeles. Downtown, Chicago.
What We Did:
Burger King’s new low-fat french fries, Satisfries, launched with a traditional broadcast campaign using agency Mother New York, but needed an experiential twist to make it pop. We worked with them to produce giant 8-foot boxes of French fries, and stuck them all over 3 major cities - New York, Los Angeles and Chicago. The supersized Satisfries were unbranded, accompanied only by the mysterious hashtag #WTFF - aka What The French Fry. The giant fries made a giant splash on social media, with speculators wondering what it was all about.
Why It Rocked:

On the third day, we put an end to the suspense and branded the boxes with the Burger King logo. We had cunningly anticipated that curious spectators would steal the giant fries...and steal them they did! Each night, we replenished the looted stash and tracked the stolen fries and watched them appear up all over the city. Now that’s engagement!


The ‘this is LESTER’ team are artists first. Creativity is our lifeblood. We’re fueled by a cocktail of inspiration, imagination and audacity. We take time to understand your brand or client, the message and mission and find experiential ways to give that meaning and impact in the real world.

this is Dreaming

First and foremost, we’re a team of creatives that think in terms of what could be, not what has come before.

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We’ve been in the business 15 years. We know what it takes to make an experience go off without a hitch. We sweat the small stuff and are pedantic when it comes to production.

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We show up to our work with all that we’ve got. We’re raw, real and brimming with passion for what we do and a commitment to honoring our creativity… and having fun a little fun as we go.

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