this is Bloomingdales British Invasion

Who: Bloomingdales
What: iHeartRadio Presents U.K. ROCKS imported by Bloomingdales
Where: iHeart Media Theatre. Soho, New York
What We Did:
The Brits and the Yanks have enjoyed a long, steamy love affair for centuries. Bloomingdales and IHeartRadio teamed up to celebrate that romance and honor the best of British Music, Fashion, and Culture. Together, they invited over 50 iconic British brands to create exclusive merchandise for Bloomies shoppers. To launch these British wonders, Bloomingdales asked Emile Sander, Rita Ora and Jake Bugg put on a dazzling show at the iHeartRadio theatre in NYC. And we were lucky enough to design that experience.
Why It Rocked:

This was our chance to pay homage to the British! We artistically arranged a giant Union Jack, an iconic red telephone booth and custom lighting made from oversized bowler hats and upside-down red brolleys (that’s British for umbrellas). The lights were each individually programmed and turned on and off to really set the vibe. 5 lucky winners were flown to NYC to attend the concerts and then spoiled rotten with an intimate backstage experience, complete with champagne, nibbles, a $500 Bloomies gift card and top notch Bloomingdales swag.

But don't just take our word for it! “‘Bloomingdales is always looking for an exciting experience for their shopper and really through this partnership with iHeart they were able to able to create an experiential shopping experience for their customer that brought the merchandise to life in a unique fashion’, V.P. of Marketing, Frank Berman


The ‘this is LESTER’ team are artists first. Creativity is our lifeblood. We’re fueled by a cocktail of inspiration, imagination and audacity. We take time to understand your brand or client, the message and mission and find experiential ways to give that meaning and impact in the real world.

this is Dreaming

First and foremost, we’re a team of creatives that think in terms of what could be, not what has come before.

this is Doing

We’ve been in the business 15 years. We know what it takes to make an experience go off without a hitch. We sweat the small stuff and are pedantic when it comes to production.

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We show up to our work with all that we’ve got. We’re raw, real and brimming with passion for what we do and a commitment to honoring our creativity… and having fun a little fun as we go.

this is Connected

We don’t work in a vacuum. We get off on collaborating with top artists, originators and influencers to heighten the creative vision.

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