Annenberg – NatGeo

National Geographic Photo Arc Exhibit Opening Night Party

Annenberg Space for Photography, Los Angeles

What We Did:
Lucky for us, we work with the Annenberg on the regular. For Photo Arc we partnered with them on a collaboration with National Geographic, where Joel Sartore showcased his portrait photography of earth’s weird and wonderful creatures. This is art that matters, and we made it an event to remember. From craft cocktails and locally farmed food, to the photo-booth that superimposed guests with animals, to the tropical flowers that transported guests to the heart of the jungle, we gave nature center stage and got guests talking!

Why It Rocked:
To really effect change, you have to create immersive, enriching and exciting experiences. After all, nobody comes to a party to get lectured! To make our mark, we knew we had to invite guests into a whole new world, where nature’s immense power was felt and its raw beauty seen. Upon entry, guests walked up a black carpet, dripping with tropical flowers, vines and thousands of lanterns. At the end of the entrance were two giant topiaries; one giraffe and one elephant, that perfectly framed a step and repeat for the press. At every juncture, guests were walking alongside nature and in the right mindset to behold Sartore’s masterpieces.

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