Burger King’s new low-fat french fries, Satisfries, launched with a traditional broadcast campaign using agency Mother New York, but needed an experiential twist to make it pop. We worked with them to produce giant 8-foot boxes of French fries, and stuck them all over 3 major cities - New York, Los Angeles and Chicago. The supersized Satisfries were unbranded, accompanied only by the mysterious hashtag #WTFF - aka What The French Fry. The giant fries made a giant splash on social media, with speculators wondering what it was all about.