What We Did

The NewFronts is an action-packed event where the most influential digital media creators take to the stage to showcase their stuff. Fullscreen was stepping into the NewFronts limelight and we needed to help them make a mark, so we designed and produced an event that transformed a industrial space into a playful, poppy environment.. We commandeered the Highline Stages in the Meatpacking district, and transformed it into a dazzling world of performance, color and splendor. We also created striking installations made of tape, oversized light fixtures that changes color, and giant branded messaging on the walls and furniture.