NBC wanted to get their executives and staff fired up about their “Locals Only” campaign. This campaign was all about insider knowledge, with NBC hosting secret pop-up events just for locals, with surprise appearances from the likes of Kanye West & David Chang. No biggie! Though they had originally envisioned a smaller event, we dreamed a vision to do justice to their campaign. Our team produced and designed a one-day event that completely transformed their space and created an action-packed day, full of green screens, photo booths, presentations, speakers, and of course delicious food and drink.