Elizabeth Arden underwent a phenomenal rebrand to target at a younger demographic, and wanted to flaunt their fun, vibrant and youthful side, while keeping it classy in ways only Elizabeth Arden knows how. So with an event for editors, they were swooned with food and drink, and we created a sizzling atmosphere, impossible to forget. We suspended an oversized hashtag #BRINGONTHEBOLD 15’ above the ground; and installed a giant wall of shrubbery, set behind beautiful black lacquered display tables with hot pink flowers. These bright pops of color were true to the brand’s new color scheme, with shiny black and flashes of hot pink peppered throughout.