The pharma industry is complex - IYKYK. There was a huge amount of information to condense into small spaces within a trade show footprint, with legal reviews at every step. Novo was looking to modernize and connect with their younger teams in a more relatable way. Plus, throw in a convention center location and union labor as additional challenges.

 

Through sleek design and creative styling, we created a footprint with 6 different activations communicating innovation and key information. To encourage engagement, we created a Novo passport that guests could have stamped at each activation, aided by our brand ambassadors. Complex subject matter was translated into digestible vignettes with activities such as a pop-up physician’s office (with a real doctor to answer questions), a video confessional booth – and don’t forget about the swag! 

 

In short, our Novo Nordisk clients were very happy and many guests commented that the Novo booth was “the belle of the ball” at the conference. What better compliment could there be?