First up was the task of creating a meaningful name and visual identity for our event series, with unique color expressions for each of the four markets. We created a visual brand with its evolution in mind, knowing that this cultural event series would live on year to year. 

 

Then we custom-built guest experiences unique to each city, keeping our audience and their tastes in mind. Each luxe event started with a tailored cultural activity, such as a private tour with a museum docent, and ended with dinner at an acclaimed restaurant. Thoughtful, creative decor touchpoints brought our brand language to life, and our KBAA hosts and guests bonded through these incredible experiences with art and food.

 

Our friends at KBAA were extremely happy with all outcomes, having achieved the types of meaningful conversations they were looking to have with their VIP clients.