Growing up, we turned to trendsetters to help us decide if low-rise jeans were in, which Spice Girl should be our favorite (an impossible decision), and what brands we should be wearing. While we’ve waved goodbye to the 90s, many of us still turn to influential people to keep us in the loop.
Influencer marketing allows you to gain access to a large following through a social media personality. If you want a fresh way to boost awareness of your brand event, take a quick sec and learn how to find the right influencer to promote it.
What is influencer marketing?
Influencer marketing is the newest form of celeb endorsement – and it’s totally worth trying. Brands can collaborate with top social media influencers who have a ton of followers, high engagement rates on their posts, and a persuasive voice. Influencer marketing offers brands a savvy way to promote events, increase sales, and spread their message to a wider audience.
How to get started
#1 Define your audience, and your influencer
To make sure you pick an influencer that targets the same audience as you, you’ll need to understand where your ideal consumer hangs out online. For example, if you’re hosting a food festival, your foodie audience will likely be on following influencers on Insta that serve up pictures of chic dining experiences and mouthwatering meal preps.
#2 Do your research!
Once you know the type of influencer that inspire and excite your audience, it’s time to do some research to find a perfect fit. As the saying goes in Hollywood, “It’s all about who you know”, so don’t be afraid to reach out to connections that can introduce you to people.
However, you can also use the powers of the Internet to search and rank influential social media accounts. Just remember that follower counts aren’t everything: It’s easy to see through vanity metrics to find an influencer that covers your niche and really engages with their followers.
#3 Reach out to your influencers
While it’s all well and good to have a quick stalk of an influencers page (we all do it), you’ll want to avoid liking all of their posts for the past 8 months. Instead, play it cool and put strategic planning behind your initial outreach. If you can, mingle at industry events so you can interact with influencers IRL and spark genuine and authentic interactions. Oh, and keep tabs on who you have and haven’t asked to collaborate with to avoid any cringeworthy mishaps.
#4 Offer incentives
A collaboration with an influencer is a two-way street. While we don’t mean to sound like The Godfather, you’ll essentially need to make them an offer they can’t refuse. This could be monetary compensation, freebies, or VIP invites to your event.
Make sure to clarify your expectations too, and outline the ROI you want to achieve and the number of posts you expect in the weeks leading up to your event.
If you need any help connecting with amazing influencers, we can hook you up! Here at this is LESTER, we’ve been well and truly *blessed* to work with amazing, inspiring and powerful influencers. We’d love to help you target niche audiences in authentic ways, so let’s schedule a call to get started!