Taking place on the rooftop of their HQ, we designed a sensorial experience to show just how beautiful clean beauty can be. 

 

For maximum impact we started with oversized brand letters, a can’t-miss-it moment à la iconic Hollywood sign framing the city. We then created a photo-worthy wonderland through bright, energetic colors and experiences representative of the new brand. Highlights included a custom product display with gorgeous florals and plants, a custom photo backdrop adorned with hand-painted origami (the detail!), and a blooming bar backdrop that couldn’t be resisted. Organic bites, botanical cocktails, a great DJ and a tarot card reader rounded out the entertaining event. And did we mention the florals?! 

 

Many popular beauty influencers were in attendance, like Marianna Hewitt, to celebrate and socially share the event experience. But perhaps most importantly, our event got the stamp of approval from Honest Beauty’s founder herself, Jessica Alba.