We scouted the perfect coffee shop to transform into a highly foot-trafficked SoHo cafe into a southwestern-style saloon called the High Noon Trading Post, where guests could trade their malt seltzers for a High Noon Tequila Seltzer and enjoy southwestern-themed decor, games, and hospitality. Over two unforgettable days, staff in southwestern-inspired attire, complete with High Noon bolo ties and bandanas, greeted guests, traded seltzers, and encouraged guests to explore both the oversized product display and the outdoor patio’s High Noon-branded yard games.
While day one was reserved exclusively for the media, day two was opened up to the general public, and allowed guests to not only trade their malt seltzers for a High Noon Tequila Seltzer, but to sample a variety of the amazing High Noon flavors.
CONSUMER POP-UP
High Noon
Tequila Trading Post
BRAND HIGH NOON
PR AGENCY PRAY TELL
LOCATION SOHO, NYC
We were asked to create a two-day, immersive and thematic experience to showcase High Noon’s single most important product—High Noon Tequila Seltzer.
3M
Impressions
3
High Profile Influencers
2
Unforgettable Days
1
Hell of a Good Time
High-noon style meets high-foot traffic product sampling —
Thank you for your support on this project. Reiterating again what was shared in person, This Is Lester is a dream partner. We cannot sing your praises enough and also hope that this is the start of a continued relationship.
KAITLYN CHERRY
SENIOR ACCOUNT SUPERVISOR
SOCIAL MEDIA COVERAGE
