We partnered with Studio Beauty to bring the COOLA Farm to Face farmer’s market to life in Brooklyn Grange’s rooftop farm. After guests made their way onto the rooftop, they were quickly ushered down a blooming pathway by branded plinths, which displayed a plethora of COOLA products, and eye-catching, branded storyboards. From there, they could explore key COOLA product ingredients by visiting a variety of shoppable farm stands. In addition to its daytime activation, Farm to Face also featured a special evening event, where an intimate, farm-to-table dinner was served to some of New York’s most well-known influencers. 

Guests had the luxury of being able to choose from an array of COOLA products, fresh organic produce, sponsored items like Harmless Harvest Coconut Water and June Shine Hard Kombucha, and could also build their own bouquet inspired by the COOLA product ingredient list.