During the event, Hiromi shared insights about the power of Luminous Silk and demonstrated her makeup artist hack for achieving Armani Beauty's signature glow. Guests were then shade-matched by an Armani Beauty makeup artist to find their perfect match in all Luminous Silk complexion products, including foundation, concealer, and powder. They also had the opportunity to explore other Armani Beauty essentials, such as the Luminous Silk Glow Blush and Fluid Sheer.

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The event featured a custom product displays inspired by the product range colors, creating an elevated and elegant atmosphere and a matching shade-bar wieht each product beautifully displayed and a stunning ombre floral arrangement. The tablescape was adorned with rose centerpieces arranged in an ombre style, showcasing the diverse shades in the Luminous Silk collection.

 

They left with carefully curated gift bags containing their perfect shade from all Luminous Silk complexion products.

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The event exceeded expectations, generating millions of impressions and dominating social media platforms.