this is UNIQLO YOGA TO THE PEOPLE

Who: Uniqlo
What: UNIQLO YOGA TO THE PEOPLE Event
Where: Outdoor Plaza. South Street Seaport, New York.
What We Did:
After hosting so many parties, we needed some serious down time. Luckily, we got to team up with UNIQLO for yoga in the park at South Street Seaport. LESTER designed and produced the zen-fest and OMMMM did it feel good! This free outdoor yoga session was a huge hit, with the event running over capacity and now set to become an annual event.
Why It Rocked:

With celebrity yoga instructors, impactful branded signage, custom flooring, custom UNIQLO yoga mats and gifts bags – the social media impressions were through the roof and worthy of a very big shivasna!

this is OUR CULTURE

The ‘this is LESTER’ team are artists first. Creativity is our lifeblood. We’re fueled by a cocktail of inspiration, imagination and audacity. We take time to understand your brand, message and mission and find experiential ways to give that meaning and impact in the real world.

this is Dreaming

First and foremost, we’re a team of creatives that think in terms of what could be, not what has come before.

this is Doing

We’ve been in the business 15 years. We know what it takes to make an experience go off without a hitch. We sweat the small stuff and are pedantic when it comes to production.

this is Real

We show up to our work with all that we’ve got. We’re raw, real and brimming with passion for what we do and a commitment to honoring our creativity... and having fun a little fun as we go.

this is Connected

We don’t work in a vacuum. We get off on collaborating with top artists, originators and influencers to heighten the creative vision.

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