this is GQ Top 10 Essentials

Who: GQ
What: GQ 10 Essentials Digital Series, Season 2
Where: Milk Studios. Meatpacking District, New York.
What We Did:
To celebrate season 2 of GQ’s Essential Digital Series, thirteen of the most stylish guys around were asked what 10 items they couldn’t live without. From Big Boi to Nate Berkus, to Marcus Samueless, we got the skinny on men’s essentials from men in the know. For this GQ original, we were in charge of styling the whole set, including the backdrop.
Why It Rocked:

Details mattered more than ever. Our team went on a treasure hunt to make sure everything was perfect. We found the right chair for our stars to sit in, the right tables to display their product and of course, the products themselves. All 130 of them! The season was a huge hit, and our team learnt a lot about style that we never even considered! Like wearing socks while you have sex (thanks BigBoi), or Tiger Balm as the ultimate cure all – except on your penis (thanks Aasif Mandvi) or making coffee from a Francis Espresso maker and drinking it coffee from a ‘Sean Patrick Flanery’ coffee cup (thanks Norman Reedus). Our team is forever indebted to your for sharing these pearls of wisdom.

this is OUR CULTURE

The ‘this is LESTER’ team are artists first. Creativity is our lifeblood. We’re fueled by a cocktail of inspiration, imagination and audacity. We take time to understand your brand or client, the message and mission and find experiential ways to give that meaning and impact in the real world.

this is Dreaming

First and foremost, we’re a team of creatives that think in terms of what could be, not what has come before.

this is Doing

We’ve been in the business 15 years. We know what it takes to make an experience go off without a hitch. We sweat the small stuff and are pedantic when it comes to production.

this is Real

We show up to our work with all that we’ve got. We’re raw, real and brimming with passion for what we do and a commitment to honoring our creativity… and having fun a little fun as we go.

this is Connected

We don’t work in a vacuum. We get off on collaborating with top artists, originators and influencers to heighten the creative vision.

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