this is Procter & Gamble at Offsite

Who: Procter & Gamble
What: Procter & Gamble 'StyleUnited.com' Marketing Event
Where: Offsite Studio. Midtown, Manhattan.
What We Did:
P&G wanted to be the authority on all things beauty and makeup. So they teamed up with StyleUnited.com (a one-stop destination for fashion and beauty consultation, news and advice) to throw an influencer event, and we were in charge of the experience. There was 1:1 makeup and hair trials, tips, presentations and detailed Q&A. With the help of experts like Bruce Grayson lending their credibility, we generated some kick ass content and ‘behind the scenes’ footage for StyleUnited. To transform the space, we installed 8’ long beauty stations in Gloss White, with whimsical legs and stools to match, rigged oversized mirrors floating from the ceiling and displayed a dazzling array of beauty products on pedestals, under glass domes and amidst stunning flower arrangements.
Why It Rocked:

We created an eye-catching artistic installation covered with beauty statistics, beautifully hand-drawn. Facts like ‘100,5000 lipstick applications a year and '167,500 seconds of hairspray a year’ captured the imagination of guests and cemented StyleUnited’s position as the industry authority.

this is OUR CULTURE

The ‘this is LESTER’ team are artists first. Creativity is our lifeblood. We’re fueled by a cocktail of inspiration, imagination and audacity. We take time to understand your brand or client, the message and mission and find experiential ways to give that meaning and impact in the real world.

this is Dreaming

First and foremost, we’re a team of creatives that think in terms of what could be, not what has come before.

this is Doing

We’ve been in the business 15 years. We know what it takes to make an experience go off without a hitch. We sweat the small stuff and are pedantic when it comes to production.

this is Real

We show up to our work with all that we’ve got. We’re raw, real and brimming with passion for what we do and a commitment to honoring our creativity… and having fun a little fun as we go.

this is Connected

We don’t work in a vacuum. We get off on collaborating with top artists, originators and influencers to heighten the creative vision.

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