It was one giant festival of awesome, but the Budweiser Beer Gardens??? was were where we really unleashed. We decked the halls with all-American decorations including: American flag bunting, custom flower beds shaped with the event hashtag #BMIA and filled with red, white and blue flowers, festooned twinkle lights, succulents with little American flags, vinyl records with custom branded ‘Budweiser Made in America’ labels suspended from space, oversized red and white helium balloons, customized bars, backdrops and beer bins and waiters in subtly branded outfits. It was a flashy, splashy, millennial and pop-culture inspired homage to the US of A!
The ‘this is LESTER’ team are artists first. Creativity is our lifeblood. We’re fueled by a cocktail of inspiration, imagination and audacity. We take time to understand your brand or client, the message and mission and find experiential ways to give that meaning and impact in the real world.
First and foremost, we’re a team of creatives that think in terms of what could be, not what has come before.
We’ve been in the business 15 years. We know what it takes to make an experience go off without a hitch. We sweat the small stuff and are pedantic when it comes to production.
We show up to our work with all that we’ve got. We’re raw, real and brimming with passion for what we do and a commitment to honoring our creativity… and having fun a little fun as we go.
We don’t work in a vacuum. We get off on collaborating with top artists, originators and influencers to heighten the creative vision.