Posts Tagged ‘social media’

How to Find the Right Influencer to Promote Your Event

Fashion Rocks Day 2_21

Growing up, we turned to trendsetters to help us decide if low-rise jeans were in, which Spice Girl should be our favorite (an impossible decision), and what brands we should be wearing. While we’ve waved goodbye to the 90s, many of us still turn to influential people to keep us in the loop.

Influencer marketing allows you to gain access to a large following through a social media personality.  If you want a fresh way to boost awareness of your brand event, take a quick sec and learn how to find the right influencer to promote it.

What is influencer marketing?

Influencer marketing is the newest form of celeb endorsement – and it’s totally worth trying. Brands can collaborate with top social media influencers who have a ton of followers, high engagement rates on their posts, and a persuasive voice. Influencer marketing offers brands a savvy way to promote events, increase sales, and spread their message to a wider audience.

How to get started

#1 Define your audience, and your influencer

To make sure you pick an influencer that targets the same audience as you, you’ll need to understand where your ideal consumer hangs out online. For example, if you’re hosting a food festival, your foodie audience will likely be on following influencers on Insta that serve up pictures of chic dining experiences and mouthwatering meal preps.

#2 Do your research!

Once you know the type of influencer that inspire and excite your audience, it’s time to do some research to find a perfect fit. As the saying goes in Hollywood, “It’s all about who you know”, so don’t be afraid to reach out to connections that can introduce you to people.

However, you can also use the powers of the Internet to search and rank influential social media accounts. Just remember that follower counts aren’t everything: It’s easy to see through vanity metrics to find an influencer that covers your niche and really engages with their followers.

#3 Reach out to your influencers

While it’s all well and good to have a quick stalk of an influencers page (we all do it), you’ll want to avoid liking all of their posts for the past 8 months. Instead, play it cool and put strategic planning behind your initial outreach. If you can, mingle at industry events so you can interact with influencers IRL and spark genuine and authentic interactions. Oh, and keep tabs on who you have and haven’t asked to collaborate with to avoid any cringeworthy mishaps.

#4 Offer incentives

A collaboration with an influencer is a two-way street. While we don’t mean to sound like The Godfather, you’ll essentially need to make them an offer they can’t refuse. This could be monetary compensation, freebies, or VIP invites to your event.

Make sure to clarify your expectations too, and outline the ROI you want to achieve and the number of posts you expect in the weeks leading up to your event.

If you need any help connecting with amazing influencers, we can hook you up! Here at this is LESTER, we’ve been well and truly *blessed* to work with amazing, inspiring and powerful influencers. We’d love to help you target niche audiences in authentic ways, so let’s schedule a call to get started!

 

How to Optimize Your Events for Instagram

It’s hard to imagine a world without Instagram. But 8 years ago – before hashtags, filters and livestreams – if a guest shared a brand event socially it was an added bonus, and not a brand objective.

Oh, how times have changed! Instagram now has over 800 million monthly active users and boasts a brand engagement rate 10 times higher than Facebook. While we’re all about focusing on the here and now, we always create brand experiences with a long-term strategy in mind. We consider post-event social engagements and user-generated content throughout our creative process, and always deliver on spectacular props and installations. Here’s how you can tweak your own event to include those all-important #insta-worthy moments.

#1 Brand your environment

It’s important to include a few sensational design elements and Insta-focal points at your event so people can immediately identify it on social media. What’s great about these installations is that you have complete creative control, so go wild! For some quick inspiration, booth installations make for super-chic photo opportunities, and double up as luxurious and beautiful hang-out spots for your guests. Alternatively, much like Kanye West and Ralph Lauren, we think a statement flower wall is bloomin’ marvelous!

We wanted our iHeart Media Ultimate Pool Party to be instantly recognizable, so we created the ultimate Instagrammable 3-D step and repeat backdrop out of inflatable inner tubes. Combined with beautiful people, amazing world-renowned artists, and VIP parties, this event was every Instagrammers dream. Our installations and funky atmospheric set pieces were snapped and shared all over social media- just check out the pics for yourself!

#2 Make it personal

By including small personalized features throughout our events, you can indulge your guests selfie-obsessions whilst promoting your own brand- it’s genius, right? Even something as small as cute table-setting place cards or photo-booth print-outs will customize their experience and give them a tangible takeaway and a connection that lasts beyond the event.

#3 Ensure good lighting

You know those photos on Instagram that seem to glow, with soft lighting and stunning golden effects? They’re not a coincidence, and most of the time were taken just before sunset, at golden hour. Instagram users love to make the most of natural lighting, and if a picture is dark and grainy most people won’t even consider uploading it.

As Louis Kahn said, ‘a room is not a room without natural light’– and he knows what’s up! If you’re hosting a day event, leverage skylights and large windows to maximize your natural light. And for evening events, shine lights from above to optimize your space for photos.

#4 Be meticulous

One thing that is out of your control is that people will be snapping pics everywhere. Even if they don’t notice a stained tablecloth or dusty corner, you can be assured that people on social media certainly will. To combat this, we micromanage to the max and make sure every inch of your event space is looking flawless and “on brand”. We bring a meticulousness to every creative decision, to create spaces that are designed to be shared socially.

Here at this is LESTER, we’re more than just Insta-lovers. We understand how to optimize events for social media in a way that allows you to regain control over how your event is portrayed online. We thrive at the opportunity to create iconic props and outstanding décor. For custom-built installations, or for advice on how to give your event that je ne sais quoi glamour, you can slide into our DMs right here!

this is OUR CULTURE

The ‘this is LESTER’ team are artists first. Creativity is our lifeblood. We’re fueled by a cocktail of inspiration, imagination and audacity. We take time to understand your brand or client, the message and mission and find experiential ways to give that meaning and impact in the real world.

this is Dreaming

First and foremost, we’re a team of creatives that think in terms of what could be, not what has come before.

this is Doing

We’ve been in the business 15 years. We know what it takes to make an experience go off without a hitch. We sweat the small stuff and are pedantic when it comes to production.

this is Real

We show up to our work with all that we’ve got. We’re raw, real and brimming with passion for what we do and a commitment to honoring our creativity… and having fun a little fun as we go.

this is Connected

We don’t work in a vacuum. We get off on collaborating with top artists, originators and influencers to heighten the creative vision.

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