Posts Tagged ‘marketing strategies’

The Benefits of Brand Giveaways

brand-giveaways

Consumers LOVE giveaways. And seeing as they offer a unique, exciting and innovative way for brands to stand out from the crowd- we love them too! In the US, 8 out of 10 consumers have up to 10 promotional products somewhere in their home. High-quality products entice and attract recipients (for obvious reasons), and are a cost-effective and nifty way to encourage consumer loyalty. If you want to maximize brand awareness and make sure the world knows of all the wonderful things you have to offer, brand giveaways will do just the trick. Here’s why:

Giveaways create lasting impressions

When you spend on traditional or online advertising you pay per impression, or per click. These adverts may lead to a few sales, but it’s unlikely they’re going to resonate with your audience.

With giveaways, it’s a different story. The irresistible treats and freebies that you gift to consumers will have much more impact than any advertisement. Provided your products are useful, high-quality, and have a unique flair and a little pizazz, they will almost certainly secure an exclusive spot inside someone’s home, car or workspace. By having your brand constantly represented in your consumers daily lives, anyone in visual range will be immediately reminded of it – especially if you decorate your product or samples with your brand’s own signature style.

They’re a safe and affordable option

Small businesses can be reluctant to take risks. And we get it. Unlike other forms of marketing however, giveaways are a safe and inexpensive marketing technique that hold very few nasty surprises. Before you begin, it’s easy to pre-determine the budget simply by working out the cost of the prize, and how much you spend marketing it. With low expenses and fantastically high impact, even the littlest freebies serve up a generous ROI – and amen to that!

They help to grow your business

If you really want to leave a lasting impression with both new and existing consumers, business cards probably won’t quite do the trick.

Similar to a business card, giveaways provide all the necessary details and contact information about your brand. However, they also allow you to create a totally unique and creative experience for your consumers that will really set you above your competitors. They open the door to a whole load of brand visibility, brand advocacy and a healthy dose of excitement.

They encourage consumer loyalty

Ideally, a brand wants all of its consumers to feel valued.  So what better way to spread the love than with a meaningful and generous gift? Giveaways help brands to go above and beyond when demonstrating their appreciation for their loyal consumers. In return, giveaways spark genuine engagement with new customers and inspire consumer loyalty. Just remember that consumers will associate how kickass your gift is with the caliber of your brand, so give out high-quality, dazzling gifts that truly represent your brand and everything that it stands for.

Here at this is LESTER, we’re an experiential and event marketing agency based in New York and LA that’s dedicated to spreading the love. We blend generosity and a whopping dollop of creativity to create brand giveaways that have an impact, on both consumers and brands – connect with us to find out more!

How to Engage Millennials at Your Next Brand Event

Millennials are savvy when it comes to marketing. They’ve got their ad blockers on, skip every commercial, and are generally dismissive of traditional marketing efforts. But we get it- it’s a big, bad world out there. Who can blame them for being wary of marketing from big corporations that spill oil, kill trees and damage the planet?

Millennials are influencing consumer-brand relationships unlike any other generation, and they’re forcing brands to rethink marketing strategies. With a budding sense of adventure and a desire for excitement, millennials are attracted to brands that are powerful, passionate, and pack a punch! Whether it’s a branded VIP party, an exclusive sneak peak, or an edgy-chic Soho exhibition, an event is a great way to share your brand with the millennial ‘it’ crowd. Here’s how to ignite engagement at your brand experience and hit all the right notes.

Know what your company stands for

A brand should always convey honesty, transparency and authenticity in everything it does. Millennials have an uncanny ability to spot a phony from a mile off, and they won’t stick around if a brand’s message appears to be inconsistent. To connect with millennials on a deeper level, you need to be sincere and honest about your actions and intentions. It’s important to challenge your own mindset, think outside the box, and align your message with something that truly matters.

Honesty goes a long way, and earlier in the year we teamed up with Journelle for their Valentine’s day Flower Bomb Campaign to showcase what an amazing and genuine brand they are. Our handsome cupids took to the streets of NYC on custom made flower-bikes to hand out smiles, bouquets, winks and Valentine’s wishes.

Was it simple? Yes. But that was the beauty of it! Our stunt was sincere, genuine and designed purely to spread the love – for the people of NYC and for Journelle!

Inject a dose of goodness into the world

Millennials value inclusivity, equality, diversity and social justice, and expect brands to be inclusive regardless of race, sexual orientation, gender identity or physical ability. In fact, millennials are far more likely to engage with brands who integrate corporate social responsibility into their business models. They’re paying attention to how you create products and the impact you have on the world.

We love how passionate millennials are about social change. While they’re checking your brand, it’s important that you check yourself too! Are you socially responsible? And does your content reflect diversity and inclusivity across the board?

Mega corporations like Starbucks, Google and Ben and Jerry’s are all on a mission to make the world a better place. So, find a cause that your brand truly believes in, and demonstrate that you’re dedicated to doing good.

Let the consumers do the talking

So, you’ve got a great brand. You’ve got a great ethos. And you’re creating genuine and memorable experiences for your consumers. Yay – what’s next?

Instead of marketing your brand at your audience, join forces and market with them. Millennials trust fellow consumer opinions, so encourage your consumers to share their own experiences with your brand online. For a little incentive, we love handing out exclusive freebies and brand giveaways at our events – it’s all about adding that personal touch!

Millennials are not unreachable. They’re switched on, and keen to connect with authentic brands that value genuine consumer-brand relationships over sales. Here at this is LESTER, we get millennials. We work with them, we are them, and we know just how to connect with them. Did we mention we also specialize in throwing out of this world brand experiences? So please get in contact, We’d love to discuss all things millennial.

this is OUR CULTURE

The ‘this is LESTER’ team are artists first. Creativity is our lifeblood. We’re fueled by a cocktail of inspiration, imagination and audacity. We take time to understand your brand or client, the message and mission and find experiential ways to give that meaning and impact in the real world.

this is Dreaming

First and foremost, we’re a team of creatives that think in terms of what could be, not what has come before.

this is Doing

We’ve been in the business 15 years. We know what it takes to make an experience go off without a hitch. We sweat the small stuff and are pedantic when it comes to production.

this is Real

We show up to our work with all that we’ve got. We’re raw, real and brimming with passion for what we do and a commitment to honoring our creativity… and having fun a little fun as we go.

this is Connected

We don’t work in a vacuum. We get off on collaborating with top artists, originators and influencers to heighten the creative vision.

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