Posts Tagged ‘Event trends’

Stay Ahead of Event Trends this Fall

Fullscreen04As summer festivities come to a close, it’s time to turn our attention to fall. And this year, there’s a lot to look forward to! Jam-packed with show-stopping events, campaigns, and all things Fashion Week, the brand events world during fall is fast-paced, focused and FANTASTIC. However, with so many brands delivering a constant stream of spectacular stunts and shows, it’s important to stay ahead of the crowd. If you want a leg up in the industry, take a look at our pick of the hottest event trends this fall.

#1 Unplugging for a while

We all understand the importance of social media marketing when it comes to the long-term success of an event. However, while we live in a world that’s turned on by being ‘on’, it’s important that we learn to take a break from our devices every once in a while.

Stand out this season by allowing your guests to momentarily disconnect from the digital world at your event. By promoting relaxation, mindfulness, and all-round good vibes, you can focus instead on building genuine connections with your consumers (YAY!).

#2 Creative booth designs

Boring booth setups are getting a makeover. Unsurprisingly, consumers gravitate towards displays that capture their attention and have that wow factor. Brands are thinking outside the box – or booth – with their designs, to captivate consumers and show off what they’re all about. Expect to see technological installations, creative interactive experiences and all things wild, whacky and (hopefully) immersive with booth designs this fall.

#3 Influencer collabs

Social media influencers are the new celebrity. With huge online authority and a loyal following, influencers generate seriously phenomenal audience interaction.  This fall, we’ll see more influencer-brand collabs than ever before – predominantly across Instagram and YouTube. If you want to reach astronomical levels of brand engagement, consider connecting with an influencer that will appeal to your demographic. Just make sure to think creatively and strategically to find someone who is consistent with the message of your brand.

#4 Personalization

Consumers are expecting more from brands. Plain and simple. This means that brands are having to consistently develop new, exciting ways to connect with their audience. From retail to events, brands are tapping into the increasing demand for personalization. Expect to see a rise in direct interactions, user-generated art, gamifying messages, and brands putting the power into consumers hands – now that’s engagement!

#5 Thoughtful sustainability

This trend we can get behind! Globally, there’s been huge changes in society’s attitude towards reusing and recycling – and we’re super excited about it. As a brand, it’s important to show your awareness of social issues, and prove that you are committed to promoting and practicing sustainability and resourcefulness. Tap into your moral conscience at your next event with recyclable name tags, sustainable fair-trade food options, and good, green choices.

We hope these fall trends give you some serious inspo for your next event. If you’re in search of a little creative direction, here at This is LESTER we’re always one step ahead of event trends. We excel at creating extraordinary design concepts and branded experiences that make a statement. If you’re ready to stand out, please get in touch to see what we’re all about.

The Summer 2018 Event Trends you Don’t Want to Miss

 

The interior design of an event is the first impression that guests get  of a brand when they walk in. So we want to nail it.

Filling a room with assorted décor (you know- party streamers, balloons and paper plates) just isn’t going to cut it in 2018! An event can only be made perfect by an equally perfect design concept, which expresses the personality or message of a brand in a cohesive and flawless way.

We love coming up with innovative and badass concepts, and are savvy at understanding, predicting, and creating new design trends. If you want to be in the loop on upcoming event trends, check out our pick of the hottest styles that are going to be popping up everywhere this summer.

 

It’s all about the #tb

Grab your flares for this one as we’re throwing it back. It’s as if the Bee Gees knew ‘70s trends would be stayin alive, as retro décor is back this summer- bigger, better and more vibrant than ever.

Think bold prints, structural glass, and an abundance of velvet. The electric aesthetics of the ‘80s are also energetically bursting onto the scene, and we’re here for this retro revival! 2018 isn’t just a copycat of decades past: It’s all about a fresh take, and spicing up vintage eras with a modern flair, so expect the unexpected.

 

2018’s bold color code

The past few years have been dominated by neutral colors: In 2016 Pantone named Rose Quartz and Serenity as its Color(s) of the Year, and we all saw millennial pink dominating fashion, restaurants…and all of our Insta feeds.

Well that’s all a-changing this summer, as our favorite bright colors are back in the game. Event design is going BOLD, and we’re forgoing creamy pastels for warm ‘70s and vivid ‘80s tones. Gold is (rightfully) regaining its crown as the color of the season, and we’re seeing it mixed with bold purples, warm yellows and bright oranges for an iconic, luxurious look.

 

Think non-traditional spaces

Finally we get to say goodbye to conventional conference rooms, and hello to unique, intimate venues. This summer we’re thinking outside the box/building, as unconventional spaces are becoming increasingly popular. Try an al fresco poolside celebration or sunlit after-party to exude effortless glamour, and make your event a truly memorable experience.

We are thrilled with the sudden excitement over exclusive, sensational locations. We’ve worked in some fantastic venues, including 30 Rockefeller Plaza, where we designed and produced an action-packed day to get people excited for the NBC Locals Only Campaign.

It was epic, and we really appreciated being able to personalize and transform such classic architecture with over 500 feet of hand-drawn cityscapes. The event garnered a lot of positive interest, and the stunning venue could not have been more perfect for creating an unforgettable experience.

 

Think all things techy

We love interweaving technological installations into our brand experiences, and the event world seems to agree. With event tech becoming more reasonably priced (yay!), expect to see a steady rise of gadgets and gizmos at events.

While drones are nothing new, they’ve rightfully earned their spot at summer soirees. With new advanced controls and an impressive quality capture service, they’re great for event documentation, and getting stunning aerial shots.

The other hot trend is Artificial Intelligence. AI has been hyped up for years, but it’s only really starting to have its moment. We can’t promise robot bartenders, but more brands are using Chatbots to speedily answer attendee questions, both during the event, and before it on apps like Facebook Messenger. Nearly all of us already use Siri or Amazon Echo, so this seems like a natural step.

 

And finally, the most unusual trend of the season…

Pets.

When goat yoga burst onto the scene as the most adorable fitness fad ever, we had no idea what was in store. Our beloved household pets are now getting a taste of experiential action, as people are being encouraged to bring their pets to parties, and even festivals.

We’ve all heard of dog and cat cafes – where you can enjoy a coffee while basking in the company of furry friends – but next time you attend an event, it’s worth checking to see if your four-legged companion is also on the guest list.

As much as we love event industry trends, they never control us. Here at this is LESTER, we are creators, and we’re constantly pioneering new and spectacular ways to showcase your brand. If you need creative direction, our LA and NY teams are innovative geniuses and custom fabrication whizzes. We’d love to bring your fantastical event and campaign ideas to life, so get in contact- all of our deets are here.

 

this is OUR CULTURE

The ‘this is LESTER’ team are artists first. Creativity is our lifeblood. We’re fueled by a cocktail of inspiration, imagination and audacity. We take time to understand your brand or client, the message and mission and find experiential ways to give that meaning and impact in the real world.

this is Dreaming

First and foremost, we’re a team of creatives that think in terms of what could be, not what has come before.

this is Doing

We’ve been in the business 15 years. We know what it takes to make an experience go off without a hitch. We sweat the small stuff and are pedantic when it comes to production.

this is Real

We show up to our work with all that we’ve got. We’re raw, real and brimming with passion for what we do and a commitment to honoring our creativity… and having fun a little fun as we go.

this is Connected

We don’t work in a vacuum. We get off on collaborating with top artists, originators and influencers to heighten the creative vision.

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