As summer festivities come to a close, it’s time to turn our attention to fall. And this year, there’s a lot to look forward to! Jam-packed with show-stopping events, campaigns, and all things Fashion Week, the brand events world during fall is fast-paced, focused and FANTASTIC. However, with so many brands delivering a constant stream of spectacular stunts and shows, it’s important to stay ahead of the crowd. If you want a leg up in the industry, take a look at our pick of the hottest event trends this fall.
#1 Unplugging for a while
We all understand the importance of social media marketing when it comes to the long-term success of an event. However, while we live in a world that’s turned on by being ‘on’, it’s important that we learn to take a break from our devices every once in a while.
Stand out this season by allowing your guests to momentarily disconnect from the digital world at your event. By promoting relaxation, mindfulness, and all-round good vibes, you can focus instead on building genuine connections with your consumers (YAY!).
#2 Creative booth designs
Boring booth setups are getting a makeover. Unsurprisingly, consumers gravitate towards displays that capture their attention and have that wow factor. Brands are thinking outside the box – or booth – with their designs, to captivate consumers and show off what they’re all about. Expect to see technological installations, creative interactive experiences and all things wild, whacky and (hopefully) immersive with booth designs this fall.
#3 Influencer collabs
Social media influencers are the new celebrity. With huge online authority and a loyal following, influencers generate seriously phenomenal audience interaction. This fall, we’ll see more influencer-brand collabs than ever before – predominantly across Instagram and YouTube. If you want to reach astronomical levels of brand engagement, consider connecting with an influencer that will appeal to your demographic. Just make sure to think creatively and strategically to find someone who is consistent with the message of your brand.
Consumers are expecting more from brands. Plain and simple. This means that brands are having to consistently develop new, exciting ways to connect with their audience. From retail to events, brands are tapping into the increasing demand for personalization. Expect to see a rise in direct interactions, user-generated art, gamifying messages, and brands putting the power into consumers hands – now that’s engagement!
#5 Thoughtful sustainability
This trend we can get behind! Globally, there’s been huge changes in society’s attitude towards reusing and recycling – and we’re super excited about it. As a brand, it’s important to show your awareness of social issues, and prove that you are committed to promoting and practicing sustainability and resourcefulness. Tap into your moral conscience at your next event with recyclable name tags, sustainable fair-trade food options, and good, green choices.
We hope these fall trends give you some serious inspo for your next event. If you’re in search of a little creative direction, here at This is LESTER we’re always one step ahead of event trends. We excel at creating extraordinary design concepts and branded experiences that make a statement. If you’re ready to stand out, please get in touch to see what we’re all about.