Posts Tagged ‘Branded Experiences’

Stay Ahead of Event Trends this Fall

Fullscreen04As summer festivities come to a close, it’s time to turn our attention to fall. And this year, there’s a lot to look forward to! Jam-packed with show-stopping events, campaigns, and all things Fashion Week, the brand events world during fall is fast-paced, focused and FANTASTIC. However, with so many brands delivering a constant stream of spectacular stunts and shows, it’s important to stay ahead of the crowd. If you want a leg up in the industry, take a look at our pick of the hottest event trends this fall.

#1 Unplugging for a while

We all understand the importance of social media marketing when it comes to the long-term success of an event. However, while we live in a world that’s turned on by being ‘on’, it’s important that we learn to take a break from our devices every once in a while.

Stand out this season by allowing your guests to momentarily disconnect from the digital world at your event. By promoting relaxation, mindfulness, and all-round good vibes, you can focus instead on building genuine connections with your consumers (YAY!).

#2 Creative booth designs

Boring booth setups are getting a makeover. Unsurprisingly, consumers gravitate towards displays that capture their attention and have that wow factor. Brands are thinking outside the box – or booth – with their designs, to captivate consumers and show off what they’re all about. Expect to see technological installations, creative interactive experiences and all things wild, whacky and (hopefully) immersive with booth designs this fall.

#3 Influencer collabs

Social media influencers are the new celebrity. With huge online authority and a loyal following, influencers generate seriously phenomenal audience interaction.  This fall, we’ll see more influencer-brand collabs than ever before – predominantly across Instagram and YouTube. If you want to reach astronomical levels of brand engagement, consider connecting with an influencer that will appeal to your demographic. Just make sure to think creatively and strategically to find someone who is consistent with the message of your brand.

#4 Personalization

Consumers are expecting more from brands. Plain and simple. This means that brands are having to consistently develop new, exciting ways to connect with their audience. From retail to events, brands are tapping into the increasing demand for personalization. Expect to see a rise in direct interactions, user-generated art, gamifying messages, and brands putting the power into consumers hands – now that’s engagement!

#5 Thoughtful sustainability

This trend we can get behind! Globally, there’s been huge changes in society’s attitude towards reusing and recycling – and we’re super excited about it. As a brand, it’s important to show your awareness of social issues, and prove that you are committed to promoting and practicing sustainability and resourcefulness. Tap into your moral conscience at your next event with recyclable name tags, sustainable fair-trade food options, and good, green choices.

We hope these fall trends give you some serious inspo for your next event. If you’re in search of a little creative direction, here at This is LESTER we’re always one step ahead of event trends. We excel at creating extraordinary design concepts and branded experiences that make a statement. If you’re ready to stand out, please get in touch to see what we’re all about.

Why Virtual Reality is a Brand Event Essential

Above all, experiential events must be immersive. We’re sure you’ve heard this before, but we can’t reiterate it enough! An immersive and engaging experience is an unforgettable one.

We jump at the chance to integrate virtual reality into our events, as it allows us to quite literally immerse our guests in carefully, custom-designed worlds. According to Garner, the definitive guide to emerging technologies, virtual reality isn’t going to become mainstream for 5-10 years. However, the event industry loves to stay ahead of the crowd, and we’ve already welcomed VR technology as a huge trend that isn’t going anywhere.

Virtual and augmented realities are leading the charge for creating unique experiences for guest, and are a fantastic way to ensure a healthy ROI. Here’s everything to know about these headset gizmos, and why they’re the perfect addition to your event.

What actually is virtual reality?

Virtual reality (VR) is artificial, computer-generated simulation, and it’s as amazing as it sounds. It’s an immersive (there’s that word again) experience that uses headsets to block out real-world visions. VR allows you to transport your guests – minus the flight costs- to any destination, and give them a 360-degree view of entirely new worlds.

Augmented reality (AR) is a little different, as it marries computer-generated images and reality. A great example is Pokemon Go: even though a rare Pokemon wasn’t actually hiding somewhere in Central Park in 2016, AR technology blended the real and virtual worlds to make it appear so – and people went WILD for it.

Why should we use it?

 

#1 For memorable brand experiences

Millennials today value experiences over material items- and we couldn’t agree more! However, a spot in someone’s memory bank is a precious and privileged spot to have, so you’re going to have to earn it. Providing a custom-made experience unlike any other is a good way to start, as you can leave your guests with a unique, unforgettable memory that they’ll treasure as one of their greatest.

We love using VR in our events, and always make sure it’s fitting with the overall message of your brand.

Recently we teamed up with The Annenberg Foundation to kick-off Opening Night at the Annenberg Space for Photography, launching the ‘Cuba Is’ exhibit. We know how to run wild with a theme, and were eager to take the Cuban-inspired event to a whole other dimension.

We used VR to give guests the feeling of strolling along Cuba’s soulful seaside boulevard, Malecon. And people loved it! It was an amazingly fun, fresh and exciting addition to our event, and really helped to create an everlasting impression.

#2 For increased engagement levels

VR gives you a unique way to demo your products, and provides users with first-hand experience of how awesome your brand is. Using VR for product demos actually increases sales by 135%– and the facts speak for themselves.

We believe that giving guests the opportunity to fully engage with your brand or product is the best way for them to realise how badass it is. Plus, as a society we love to (over)share, so if you create an event worth sharing, people won’t be able to stop themselves from spreading the word about how much fun they had.

#3 For marketing automation

If you’re running an experiential marketing campaign, you’re going to want analyse the results and see how well your efforts paid off.

When working with traditional live marketing campaigns, like giveaways and samples, it’s really hard to capture enough consumer data to work with. VR makes it incredibly easy to capture consumer data, before during and after the experience. You can track how many people participate, how long they spend engaged with your VR experience, and whether they keep coming back for more and engage with it again.

Being an evolving technology, VR has a tremendous potential for creating distinguishing experiences. We use VR to create rich, life-enhancing experiences that connect people to one another. We make sure each VR experience is tailored specifically to your brand, and will help create an unforgettable event. Our LA and NY teams at this is LESTER love mixing the real and virtual world to create memorable, extraordinary design concepts and brand experiences. If you are as captivated by all things techy as we are, hit us up! We can’t wait to get creating together.

this is OUR CULTURE

The ‘this is LESTER’ team are artists first. Creativity is our lifeblood. We’re fueled by a cocktail of inspiration, imagination and audacity. We take time to understand your brand or client, the message and mission and find experiential ways to give that meaning and impact in the real world.

this is Dreaming

First and foremost, we’re a team of creatives that think in terms of what could be, not what has come before.

this is Doing

We’ve been in the business 15 years. We know what it takes to make an experience go off without a hitch. We sweat the small stuff and are pedantic when it comes to production.

this is Real

We show up to our work with all that we’ve got. We’re raw, real and brimming with passion for what we do and a commitment to honoring our creativity… and having fun a little fun as we go.

this is Connected

We don’t work in a vacuum. We get off on collaborating with top artists, originators and influencers to heighten the creative vision.

Subscribe to our Newsletter: