this is our Blog

Sustainable Chic: How to Make Your Next Event Eco-Friendly

Category: Blog Post// Tags: Tags: , , ,
// Date: September 28, 2018

Being eco-friendly goes hand in hand with being creative – who knew, right? That’s why when we create events, we strive to leave an everlasting positive impact, both on people and on the world. Our teams in LA and NYC are not afraid to channel their creativity to find new ways to practice sustainability. If […]

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Macro vs Micro Influencers: Who’s right for your brand?

Category: Blog Post// Tags: Tags: , , , ,
// Date: September 25, 2018

  When it comes to influencer marketing, we love collaborating with huge social media influencers to create fantastically OTT campaigns. However, while it’s great to think big, it’s also important to think a little smaller sometimes too! Working with micro influencers offers an exciting, authentic, and rewarding way to promote your brand or product and […]

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How to Find the Right Influencer to Promote Your Event

Category: Blog Post// Tags: Tags: , , , , ,
// Date: September 14, 2018

Growing up, we turned to trendsetters to help us decide if low-rise jeans were in, which Spice Girl should be our favorite (an impossible decision), and what brands we should be wearing. While we’ve waved goodbye to the 90s, many of us still turn to influential people to keep us in the loop. Influencer marketing […]

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Stay Ahead of Event Trends this Fall

Category: Blog Post// Tags: Tags: , , , ,
// Date: September 7, 2018

As summer festivities come to a close, it’s time to turn our attention to fall. And this year, there’s a lot to look forward to! Jam-packed with show-stopping events, campaigns, and all things Fashion Week, the brand events world during fall is fast-paced, focused and FANTASTIC. However, with so many brands delivering a constant stream […]

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The Benefits of Brand Giveaways

Category: Blog Post// Tags: Tags: , , , ,
// Date: August 28, 2018

Consumers LOVE giveaways. And seeing as they offer a unique, exciting and innovative way for brands to stand out from the crowd- we love them too! In the US, 8 out of 10 consumers have up to 10 promotional products somewhere in their home. High-quality products entice and attract recipients (for obvious reasons), and are […]

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What This Festival Season Taught Us About Engaging With Consumers

Category: Blog Post// Tags: Tags: , , , , ,
// Date: August 21, 2018

It’s official. Beyoncé reigned supreme this festival season with her flawless performance at Coachella – or rather, Beychella – back in April. But while she took the crown this year, there were also many standout festival performances from top brands. Tuning into a coveted group of people with TONS of purchasing power, brands were getting […]

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Oops…5 Common Mistakes in Experiential Marketing

Category: Blog Post// Tags: Tags: , , ,
// Date: August 15, 2018

Experiential is the most exciting, memorable and mesmerizing way to increase connections and elevate brand perception. But in the smooth and smoky words of Ella Fitzgerald, if you want to get a little, you’ve got to give a little! It takes a lot of effort to engage an audience and capture their attention (in a […]

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How to Engage Millennials at Your Next Brand Event

Category: Blog Post// Tags: Tags: , , ,
// Date: August 8, 2018

Millennials are savvy when it comes to marketing. They’ve got their ad blockers on, skip every commercial, and are generally dismissive of traditional marketing efforts. But we get it- it’s a big, bad world out there. Who can blame them for being wary of marketing from big corporations that spill oil, kill trees and damage […]

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How to Optimize Your Events for Instagram

Category: Blog Post// Tags: Tags: , , , ,
// Date: July 29, 2018

It’s hard to imagine a world without Instagram. But 8 years ago – before hashtags, filters and livestreams – if a guest shared a brand event socially it was an added bonus, and not a brand objective. Oh, how times have changed! Instagram now has over 800 million monthly active users and boasts a brand […]

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The Power of Pop-Up Stores

Category: Blog Post// Tags: Tags: , , ,
// Date: July 23, 2018

  2017 was a strong year for pop-up stores. Kendrick Lamar was doing it. Kylie Jenner was doing it. And many other savvy individuals were taking their brands to the streets of America to tap into a new genre of consumer engagement. But that was last year. Since then, temporary pop-ups have become more popular […]

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Maximise the ROI of Your Brand Experience

Category: Blog Post// Tags: Tags: , , , ,
// Date: July 18, 2018

We know that brand experiences aren’t cheap. But that doesn’t mean they’re not worth every penny. Done right, physical experiences are much more of a worthy investment than digital experiences. They have the potential to reach a wider audience, deliver a higher Return on Investment, and create amazing in-person engagements. By extending the life of […]

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Brand Experiences: Why Bother?

Category: Blog Post// Tags: Tags: , , , ,
// Date: July 12, 2018

From global experiential marketing campaigns, to intimate, exclusive affairs, experiential is everywhere. And we’re over the moon that everyone is suddenly catching on to the best marketing strategy around. Besides allowing us to satisfy our insatiable creative cravings, the brand experience delivers an excellent and long-term Return on Investment. Here’s why brand experiences matter, and […]

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Why Virtual Reality is a Brand Event Essential

Category: Blog Post// Tags: Tags: , , ,
// Date: June 25, 2018

Above all, experiential events must be immersive. We’re sure you’ve heard this before, but we can’t reiterate it enough! An immersive and engaging experience is an unforgettable one. We jump at the chance to integrate virtual reality into our events, as it allows us to quite literally immerse our guests in carefully, custom-designed worlds. According […]

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How to Find the Perfect NYC Event Space

Category: Blog Post// Tags: Tags: , , , ,
// Date: June 19, 2018

The Met Gala, the 2018 GRAMMY Awards, and Times Square New Years Eve: All iconic events in their own right known for their decadence, A-list guest-list, and, most importantly, outrageous venues. If you want your brand experience to be equally fantastic (and who says it can’t?!), you’ll need to find an equally impressive event space. In […]

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The Summer 2018 Event Trends you Don’t Want to Miss

Category: Blog Post// Tags: Tags: , , , ,
// Date: June 14, 2018

  The interior design of an event is the first impression that guests get  of a brand when they walk in. So we want to nail it. Filling a room with assorted décor (you know- party streamers, balloons and paper plates) just isn’t going to cut it in 2018! An event can only be made […]

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How to Get Started with Experiential Marketing Campaigns

Category: Blog Post// Tags: Tags: , , ,
// Date: June 8, 2018

  Brand events and other work related dos have got something of a bad rep. You know the ones we’re talking about – stuffy conference rooms, name badges, and a weird mix of cheese and pineapple canapés! Well, the days of awkward event small talk are over!! Experiential marketing is blowing up right now, and […]

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Halloween

Category: Uncategorized // Date: October 31, 2017

BOO!

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Annenberg Foundation

Category: Uncategorized // Date: September 26, 2017

And by the way, LA, this exhibit is totally worth seeing and it’s up until March 9th, 2018! Check it out: https://www.annenbergphotospace.org/exhibits/cuba-is

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Equal Rights Amendment

Category: Uncategorized // Date: July 18, 2017

Watch this!!One of the amazing ladies from the enso hackathon, Ali Vingiano, created a BuzzFeed video about the ERA and it’s AWESOME. https://www.youtube.com/watch?v=T04h2PloDk4

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Equal Rights Amendment (ERA)

Category: Blog Post // Date: July 13, 2017

80% of Americans believe women are guaranteed equal rights in the Constitution. Newsflash. They aren’t. WHAT IS THE EQUAL RIGHTS AMENDMENT (ERA)? Equality of rights under the law shall not be denied or abridged by the United States or by any state on account of sex. Sounds pretty reasonable, right? First proposed in Congress in […]

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Farmville & Amex Collaboration

Category: Blog Post // Date: May 8, 2017

SO. MUCH. FUN. This project was da cutest. Amex was thrilled at their partnership with Farmville and we had the pleasure of bringing this indredibly dynmaic tree to life. Have a look at our process!

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Sage Advice

Category: Blog Post // Date:

Who you hang out with determines what you dream about and what you collide with. And the collisions and the dreams lead to your changes. And the changes are what you become. Change the outcome by changing your circle. Seth Godin

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this is OUR CULTURE

The ‘this is LESTER’ team are artists first. Creativity is our lifeblood. We’re fueled by a cocktail of inspiration, imagination and audacity. We take time to understand your brand or client, the message and mission and find experiential ways to give that meaning and impact in the real world.

this is Dreaming

First and foremost, we’re a team of creatives that think in terms of what could be, not what has come before.

this is Doing

We’ve been in the business 15 years. We know what it takes to make an experience go off without a hitch. We sweat the small stuff and are pedantic when it comes to production.

this is Real

We show up to our work with all that we’ve got. We’re raw, real and brimming with passion for what we do and a commitment to honoring our creativity… and having fun a little fun as we go.

this is Connected

We don’t work in a vacuum. We get off on collaborating with top artists, originators and influencers to heighten the creative vision.

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